PROJECT DESCRIPTION

Poultry diet project for the runners

The main idea of the “poultry diet project for the runners” is to strengthen the position of poultry meat in the diet of active people, runners leading a healthy lifestyle which pay attention to the way of eating. For several years we have seen a trend towards good health and healthy lifestyle, which is an essential part of taking care of your body among those who take active action in this direction.

Among the enthusiasts of physical activity a large group of people are amateur runners, a significant consumer group - in 2015 the number of runners increased by 30% last year. According to the data of the Polish Athletics Federation (2015), the estimated annual value of the income in this sport group is PLN 30 - 42 million - this shows the market potential of this target group, which translates into its purchasing capacity (consumption), therefore we are addressing promotional measures to this group with reference to the poultry.

More than 20% of the population is running, according to the Polish Athletic Association in 2016 about 400 thousand people took part in cross-country events. Polish runners are taking the knowledge about running most often from the internet (68%). In Poland there are about 1400 fitness clubs and at least 8 major jogging associations.

Health benefits of poultry meat

Poultry meat - chicken

It is known that already two million years ago, African hominids ate poultry. Our ancestors from 150 thousand years liked poultry - evidence of this study carried out in one of the caves in Spain. The results of these discoveries were reported by “Discovery”. 202 poultry bones of the Aythya genus have been discovered by archaeologists in the Bolomor cave in Spain. The find came from 150 thousand years ago.

Studies show that domestication of birds has started more than 10,000 years ago in the jungles of Thailand, Vietnam and Southeast Asia. The chicken are the most widespread domestic animals, there are more of them in the world than any other species of bird. People are breeding chickens primarily as a source of food, meat and eggs.

Poultry, compared to other animals, it is juicy and crisp . After heat treatment it smells nice and its taste becomes sweet. Unlike beef, it is softer, so it is not hard and easy to cut.

Compared with beef and pork meat, poultry meat has a higher content of wholesome, easily absorbed protein by the body with the necessary amino acids. It has lower collagen content. Contains less fat, therefore has a lower energy value (pork has almost 5 x more fat, and beef 2 x more than chicken).
It has a high content of zinc, magnesium, potassium and B vitamins, which increase the body’s ability to take energy from food and strengthen the immune system. In addition, it provides our body with coenzyme Q10 - one of the strongest antioxidants, slowing down the aging process.

Poultry also contains more unsaturated fatty acids, especially linoleic, which our body itself does not produce. Lower fat content affects less calorie. A serving of 100 grams of chicken breast without skin provides just 99 kcal (and only 15 grams of fat). The same amount of pork ham it up 260 kcal.

Poultry meat is ideal for people:

  • which want to stay fit, eat light foods
  • stay on a gluten free diet
  • prefer low fat products that have a positive effect on the heart
  • people who like lightly assimilated dishes
  • want to improve body’s resistance and improve skin condition (because it is a good source of zinc)
  • taking care of nervous system (high content of vitamin PP)
  • taking care of digestive tract (niacin removes bad cholesterol from the arteries)

FESTIWAL BIEGOWY

PKO Festival is one of the biggest cross-country events in Poland and Central and Eastern Europe. In 2017roku Festival will take place from 8 to 10 September.

The Jogging Festival brings together all of the fascination of this sport, both beginners and professionals, women, men, children, street and mountain runners, middlemen and ultras. Regular regulars in Krynica as well as debutants.

The Grotto Festival is also one of the biggest sports events for families in Poland.The sports program of “8 PKO Racing Festival” will cover more than 30 runs and marches at distances from 300m to 100km, and the total length of the routes will exceed 300 km. The most prestigious competitions of the Festival are the 7 Valleys Run on three distances - 34, 64 and 100 km, Life Tenth, Coral Marathon and Half Marathon, Jaworzyna Run and Iron Run. The funny take offs are the Runner’s Gear, Fan Run, and Run with Tie.

Splitting of poultry carcass

Culinary recipes

The basic elements of sports success are: training, nutrition and regeneration. Training-regeneration cycle is a long-lasting and complex process, aimed at optimally shaping the characteristics and properties of the organism.

Diet is a link between training and regeneration. Without a proper diet, the body will not provide the nutrients needed to rebuild the body.

"Chicken and turkey are excellent sources of protein for runners."

Best choice: White skinless ecology poultry meat. According to researchers, the mentioned meat of chickens and turkeys is richer in vitamin A.
Eat healthy: Fried chicken wings and whole chicken, there is skin on them, so also unhealthy fat.


Curiosities

More than 20% of the population is running, according to the Polish Athletic Association in 2016 about 400 thousand people took part in cross-country events.
Studies show that domestication of birds has started more than 10,000 years ago in the jungles of Thailand, Vietnam and Southeast Asia.
A serving of 100 grams of chicken breast without skin provides just 99 kcal (and only 15 grams of fat). The same amount of pork ham it up 260 kcal.

KFHDIPJ

The National Federation of Poultry Farmers and Producers of Egg is a nationwide agricultural trade associations. The aim of the Federation is the effective representation of the members on the national and international level

The aim of the Federation is:
1.representation and defense of the rights and interests of poultry farmers and egg producers on the national level
a) presenting to the bodies of state administration and local government requests and demands in the field of poultry production,
b) developing their own draft legislation and decisions concerning poultry production, as well as opinions on the draft prepared by the state administration and local government,
c) acting as an entity as a party in proceedings concerning the rights and interests of poultry breeders,
d) cooperation with social organizations,
2.representation and defense of the rights and interests of poultry farmers and egg producers in the international arena
a) taking a stand on matters relating to the status of Polish breeding poultry in the European Union,
b) affiliation and cooperation with international organizations of poultry breeders,
3. activities to improve the level of poultry production and popularization among breeders expertise in modern farming methods taking into account the need to protect the environment by
a) organization of training courses and conferences,
b) the organization of exhibitions and competitions,
c) organization of specialized consultancy
d) publishing,
e) cooperation with scientific institutions in the country and abroad,
4. popularize expertise on poultry farms, especially among persons conducting performance evaluation and breeding of poultry and its products through the organization of specialized training,
5. to provide a forum for integration, debate and exchange of experiences between breeders, poultry and egg producers from all over the country,
6. to provide a forum for dialogue between the breeders of poultry and egg producers and slaughterhouses animal feed manufacturers and retail chains.


National Federation of Poultry Farmers and Producers of Eggs

Lubicz Górny
Rzemieślnicza 4 street
87-162 Lubicz
Mobil phone +48 506 758 319